We deeply sympathized with Sandawha’s past process.
For the better brand, we organized Sandawha’s philosophy and created a concept and story.
The graphic line and color, motived by camelia flower are properly positioned on the package.
For the better brand, we organized Sandawha’s philosophy and created a concept and story.
The graphic line and color, motived by camelia flower are properly positioned on the package.
SANDAWHA REBRANDING & DESIGN
Client_ Sandawha
Year_ 2020
Brand Location_ South Korea
Creative Director_ Kyoung soo Na
Contents Director_ Seung eon Lee Copywriter_ Hyun seung Yun
Art Director_ Sung yoon Kim Designer_ Saerom Lee, Nahyun Jin, Suna Jung, Swan Lee, Hansol Ryu, Kihun Lee
Brand Location_ South Korea
Creative Director_ Kyoung soo Na
Contents Director_ Seung eon Lee Copywriter_ Hyun seung Yun
Art Director_ Sung yoon Kim Designer_ Saerom Lee, Nahyun Jin, Suna Jung, Swan Lee, Hansol Ryu, Kihun Lee
Photographer_ Junghun Yeom